In View Studio

Amatullah

Product Photographer & Visual Content Creator

Product Photography · Videography · Visual Content

In View Studio is my photography practice — thoughtful compositions, natural light and details that make products worth looking at twice.

Karachi, Pakistan

Product photography for handmade textile piece — navy embroidered traditional set styled in natural light

Insiyas Creations & Traditions — styled set, natural light.

Selected Work

A selection of product photography and visual storytelling.

Project 01

Insiyas Creations & Traditions

Product Photography · Textile · Handmade

This project explores product photography for handmade textile pieces, focusing on how color, texture and carefully selected styling elements can create a warm and visually engaging presentation. The photographs were created to give each piece a distinct visual identity while keeping the product itself at the center of the composition.

Navy embroidered two-piece traditional set styled on a mannequin in a soft, naturally lit room
Pink textile with navy embroidery and lace trim styled with a black coffee cup and leather bag
Styled flat-lay with everyday props for social-media use.
Pink textile with navy embroidery and lace trim styled with a coffee cup and leather bag
Styled flat-lay with everyday props for social-media use.
Close detail of grey fabric with peach contrast border and contrast stitching
Detail — contrast border and stitch line.
Deep teal satin fabric with gold scalloped embroidery along the hem
Gold scalloped hem photographed for close product detail.
Project 02

Crochet Corner

Product Photography · Handmade Products · Creative Styling

This project focuses on photographing handmade crochet pieces through a combination of close-up details, lifestyle-inspired compositions and contextual styling. The visual approach highlights the texture and character of the handmade work while showing how small products can be presented naturally within an everyday setting.

Red and cream handmade crochet piece photographed beside a lip gloss tube
Handmade blue crochet bag charm photographed on a cream leather handbag
Crochet bag charm, styled on a cream leather handbag.
White crochet coaster with red bobble border styled with a natural lip balm and crystal bracelet
Styled with lip balm and a crystal bracelet.
Pink and red crochet floral-edged piece photographed with a gold clover bracelet
Detail — floral bobble edging with gold clover bracelet.
Project 03

Pipe-Cleaner Flowers

Product Photography · Handmade Products · Creative Styling

This project explores the visual possibilities of handmade floral pieces through color, shape, texture and composition. The photographs use simple styling and contrasting backgrounds to create playful yet intentional product imagery while keeping the handmade character of each arrangement visible.

Blue and pink handmade pipe cleaner flower bouquet arranged in a wooden vase
Hero — blue and pink bouquet in a wooden vase.
Pink and yellow handmade pipe cleaner flower bouquet wrapped in newspaper, angled composition
Close front composition of a pink and yellow handmade pipe cleaner flower bouquet
Close crop — texture and colour.
Project 04

Al Mufaddal Store

Commercial Product Photography · E-commerce · Product Styling

This project focuses on commercial product photography created to present retail products clearly and attractively across digital platforms. The visual approach emphasizes accurate product presentation, clean compositions and details that allow potential customers to understand the products while maintaining a polished visual identity.

Two Sonex metal finish aluminium cookware pots with wooden handles and lids styled on a stone counter with herbs and garlic
Four Sonex Super non-stick frying pans in different sizes arranged with garlic, herbs and a wooden spoon
Full non-stick frying pan range, arranged by size.
Sonex Super Tawa non-stick griddle photographed on a stone surface with stacked plates and peppercorns
Super Tawa — top-down catalogue shot.
Eden marble coating grill pan photographed with rosemary, peppercorns and a wooden spoon
Eden grill pan, styled with fresh herbs.
Casio aluminium pressure cooker photographed in front of its printed box with stacked crockery behind
Casio pressure cooker with retail packaging.

Behind In View

Hi, I'm Amatullah — the photographer behind In View Studio.

I create product-focused visual content for brands, small businesses and independent makers, with a focus on thoughtful composition, natural-looking styling and details that make products feel tangible and memorable. I enjoy finding the visual character within everyday products and translating it into photographs that feel clean, considered and true to the brand.

In View Studio is my growing photography practice, where I combine creativity, experimentation and hands-on learning to create imagery designed for digital platforms, social media and e-commerce.

Alongside photography, I am developing my skills in videography, short-form video and visual editing, with the goal of creating more complete visual content for brands and digital platforms.

Every project is an opportunity to understand a product better, refine my visual approach and create something worth looking at twice.

Download my CV

What I Create

01

Product Photography

My primary focus — clean, intentional imagery created for websites, online stores and social media.

02

Creative Styling & Visual Storytelling

Composition, props and styling chosen to give each product a clear visual character.

03

Photo Editing

Considered retouching and colour work that keeps products looking true to life.

04

Visual Content Creation

Product-focused visual content designed for a brand's online presence and e-commerce listings.

05

Product Videography & Short-Form Video

A developing part of my practice — short product visuals created for social media.

06

Video Editing

Currently building these skills to offer more complete visual content for brands.

Have a product that deserves to be seen?

I'm open to photography projects, product photography, visual content collaborations and other relevant creative opportunities. Let's create something worth looking at twice.

hussainamatullah3@gmail.com